Are you planning to launch a new newspaper or magazine? Or is it time to give your current publication a makeover to attract more readers and/or advertisers?
Christian Müller has been actively involved in numerous launches and relaunches of print publications. TYDEN, for example, a weekly news magazine in the Prague media market, was abandoned as “a lost cause” and sold by its publisher, an international media corporation. Commwork sought and found a new owner – a newcomer to the industry with experience in another business sector – and helped him relaunch the title. One year later, TYDEN’s cover price had risen 65% and its sold circulation had doubled; four years on, it was the Czech Republic’s best-selling magazine in revenue terms.